Mestre das Fantasias

The Mestre das Fantasias project stems from Marcelo Salles' nearly three decades of experience in the world of arts, costume design, and fashion.

More than a rental shop or a design studio, the brand positions itself as a "dream fulfiller." The central challenge of this visual identity was to translate the transition from an individual legacy to a new business phase that seeks scale, while maintaining the artistic soul and exclusivity that are the founder's trademarks.

The visual identity was based on the nostalgic and vibrant atmosphere of classic circuses. The goal is to evoke in the audience a feeling of well-being and the anticipation of the phrase: "the circus has arrived in town". We sought elements that referred to the playful and transformative, where each design piece functions as an invitation for the client to become the most brilliant and glamorous figure at the party.

To support the positioning of a brand that combines quality and exclusivity, the art direction focused on:

Color Palette: Inspired by vintage circus aesthetics, using combinations of red, white, and yellow, evoking energy and tradition.

Visual Tone of Voice: A balance between the elaborate and the unusual, moving away from the common to reinforce the company's complete service, which involves everything from original design to in-house production and maintenance.

Social Purpose: The brand is not limited to profit; its identity carries the value of cultural enrichment and commitment to social actions, believing that "magic" is only real if it is shared with society.

Unlike competitors who outsource processes, Mestre das Fantasias maintains complete control over the creative journey. The new brand communicates this security: the client knows that, upon contacting them, they will find exactly what they want, with the support of personalized service that always seeks to exceed expectations.

Project: Mestre das Fantasias Visual Identity

Design and Art Direction: Mariana Godoy

Year: 2022