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Senior Creative Designer

Mariana Godoy

Senior creative designer with 10+ years across brand, communication and web — plus 4 years designing digital products. I own the whole system: from positioning to identity to the screens people actually use.

My foundation is graphic design and brand strategy, which lets me naturally connect aesthetic excellence with user-centered functionality. Whether building complete brand systems, communication materials, websites or interfaces — and using generative AI to prototype fast — I thrive in fast-moving environments where experimentation turns ideas into real things.

Career Highlights

  • Strategic branding: created visual identities and scalable brand systems for 80+ organizations.
  • End-to-end delivery: launched 20+ digital products from concept to launch across B2B, B2C, SaaS and developer tools.
  • Venture studio leadership: led design across multiple startups in parallel, accelerating validation and fundraising.
  • Recognition & results: 1st place at the Solana Hackathon and $110k+ raised for early-stage startups.

Work
Experience

Drove design for several experimental products in parallel, from initial immersion to production-ready handoff — exploring distinct directions of visual identity and experience, with Gib.meme as the standout.

Highlights

  • Created the strategic visual identity and end-to-end interface for Gib.meme, from positioning to launch.
  • Implemented a structured Design System and QA process that sped up delivery, cut rework and held visual consistency.
  • Translated founders' strategy into high-fidelity prototypes, testing hypotheses for both new concepts and live platforms.
  • Ran tactical UX research — usability testing and behavior analysis via Hotjar — to continuously optimize interfaces.

Sole designer for a venture studio portfolio, working alongside founders from concept to launch — across brand, product and investor communication.

Highlights

  • Helped create 12 products and launch 9 to market — two of them secured external investment.
  • Delivered the high-converting launch of Pegaê (The One POC, for Harley-Davidson), and won multiple innovation hackathons.
  • Built lean visual-identity briefs for every product launched, plus fundraising pitch decks that turned complex technical subjects into a clear narrative for investors.
  • Ran discovery for solutions with no market reference — feature scoping, user journeys and flow ideation — and launched lean MVPs focused on core features.

Co-founded a design studio helping startups and businesses build brands, products and digital experiences — owning strategy, discovery and delivery end to end.

Highlights

  • Delivered 80+ branding, product and web projects for 80+ clients across four countries, including Unimed, Brazil's largest healthcare company.
  • Led brand strategy and visual identity for the studio's clients, and facilitated branding and positioning workshops.
  • Owned client acquisition, commercial proposals and stakeholder management throughout the creative process.
  • Established scalable design processes and managed the full lifecycle of multiple platforms, from product strategy to web development.

Built visual identities and brand systems for companies across multiple industries — where my foundation in design thinking, client collaboration and business-driven design was laid.

Highlights

  • Established consistent brands adopted by 10+ organizations, across every touchpoint.
  • Built visual identities and communication assets aligned with each client's business goals.
  • Translated business goals into cohesive visual solutions that strengthened differentiation and brand recognition.

Education

Graphic Design Technologist
Federal Technological University of Paraná (UTFPR) 2013–2016

Foundation in visual communication, human-centered design, typography, information architecture and visual systems — the base for everything I build today: brands, communication, websites and digital produciences.

Additional Training
  • Strategic Brand Design
  • Branding in Practice
  • Design Thinking
  • Fast MBA
  • Leadership Training
  • Design Boost
  • Design Circuit
  • UX Unicórnio
  • Website Building (HTML & CSS)
  • Smart Productivity
Wagner Bonfiglio
Wagner Bonfiglio
CEO at Khiza
“Mariana is an exceptionally dedicated and reliable designer. She elevated our standards and helped shape the visual identity of more than a dozen companies in our startup studio, growing fast, taking ownership, and delivering with a genuine commitment to excellence.”
Eduardo Lombardi Maceira
Eduardo Lombardi Maceira
Founder & Angel Investor
“I worked closely with Mariana for almost two years across several projects. She's an extremely dedicated professional, always delivering fast, creative work with very high technical quality. She built the initial visual identity of my startup, Speck Finance, and we were thrilled with the result.”
Felipe Roberto Werka
Felipe Roberto Werka
CEO & Co-founder, Tash Finance
“Working with Mari was a professional delight. She's extremely creative and fast‑paced, and quickly mastered the Web3 space. She's also curious and fun, the kind of professional who brings out the best in everyone around her. I learned a great deal from her.”
Manuella Godoy
Manuella Godoy
Brand Designer, SuperteamBR
“Mariana is highly professional and talented. I've worked with her on many projects and the experience has always been positive, I have great confidence in her creativity. She's always willing to teach, learn, and innovate. From graphic design to UI/UX, she has mastered many formats and medias.”
Ethan Itovitch
Ethan Itovitch
Software Engineer, Stuff
“Mariana has been such a pleasure to work with. She always delivers incredible designs for even the most unexpected projects. She takes the time to understand the industry before starting, and it shows in how much life her designs have.”