mg. Based in Brazil --:-- --

Mariana Godoy

Gib.Meme
Pegaê
Idena
Speck Finance
2020—2025
Mariana Godoy
About

From brand positioning to identity, communication and screens — I build the whole system that makes a brand work in the real world.

Senior creative designer with 10+ years across brand, communication and web — plus 4 years designing digital products (venture studio, startups and distributed teams), from strategy to end-to-end delivery, now accelerated with AI-assisted workflows.

More about me

Design
Outcomes

80+

Design projects
led

10+

Years in design
strategy

20+

Digital products
launched

+$100k

Web3 funding
acquired

+$100k raised (XDC Network)

Solo designer who made a complex financial product legible to investors.

1st Place: Solana Hackathon Brazil

Design leadership: positioning, identity and interface, integrated.

Best Design: Bitcoin++

A design award, judged on the visual work from brand to app.

Best New NWC App: Bitcoin++

A technical innovation award for a product I designed alongside the team.

2nd Place: LumxHack (EthereumRio)

Bridging business viability and seamless experience under competition pressure.

+$10k raised (XDC Latam)

Brand and MVP, from zero to an approved grant.

Disciplines (5)

(01)

Product design (UI/UX)

User-centered journeys pairing smart usability with intuitive design.

Product design — GibMeme mockup
(02)

Web design

Modern and responsive websites that elevate your digital presence.

Web design — Pegaê site mockup
(03)

Branding

From positioning to a full visual system — brands that hold up in every application.

Branding — CB Travel mockup
(04)

Graphic design

High-impact materials (pitch decks, digital to print) that make your message stand out.

Graphic design — Timbermaq mockup
(05)

Illustration

Custom artwork that enriches your brand, storybooks, digital products and storytelling.

Illustration — Capivara Cau mockup

Process (3)

My process combines strategic clarity with high-speed execution. I work intimately with the problem (the brand territory, the business goals, and the people it has to reach) to build solutions that don't just look beautiful. I deliver thoughtful, end-to-end work designed to move fast and drive impact.

Selected product design projects
01

Discover & Strategy

We align business goals, user needs, and brand vision, using AI to turn research into strategy fast.

02

Design & Identity

I turn insights into brand identities, scalable systems, and intuitive interfaces, iterating faster with AI.

03

Delivery & Launch

From full brand rollout to developer handoff, I refine every detail for an impactful launch.

Testimonials (5)

Wagner Bonfiglio
Wagner Bonfiglio
CEO at Khiza
“Mariana is an exceptionally dedicated and reliable designer. She elevated our standards and helped shape the visual identity of more than a dozen companies in our startup studio — growing fast, taking ownership, and delivering with a genuine commitment to excellence.”
Manuella Godoy
Manuella Godoy
Brand Designer, SuperteamBR
“Mariana is highly professional and talented. I've worked with her on many projects and the experience has always been positive — I have great confidence in her creativity. She's always willing to teach, learn, and innovate. From graphic design to UI/UX, she has mastered many formats and medias.”
Eduardo Lombardi Maceira
Eduardo Lombardi Maceira
Founder & Angel Investor
“I worked closely with Mariana for almost two years across several projects. She's an extremely dedicated professional, always delivering fast, creative work with very high technical quality. She built the initial visual identity of my startup, Speck Finance, and we were thrilled with the result.”
Ethan Itovitch
Ethan Itovitch
Software Engineer, Stuff
“Mariana has been such a pleasure to work with. She always delivers incredible designs for even the most unexpected projects. She takes the time to understand the industry before starting, and it shows in how much life her designs have.”
Felipe Roberto Werka
Felipe Roberto Werka
CEO & Co-founder, Tash Finance
“Working with Mari was a professional delight. She's extremely creative and fast‑paced, and quickly mastered the Web3 space. She's also curious and fun — the kind of professional who brings out the best in everyone around her. I learned a great deal from her.”